Peeling Back the Layers: What is 'Production' in Video Production?

There tends to be a misunderstanding with what the ‘production’ is within video production, so inside this article we are going to be peeling back the layers. As we move though this fast-paced, digital era, understanding the intricacies of video production is no longer a luxury, but rather a necessity. 

Understanding Video Production

Picture this - video production is a three-course meal. Appetiser, main, and dessert, or in our language: pre-production, production, and post-production. The heart and soul of storytelling, brand promotions, and audience engagement, these three stages brew together to create a compelling narrative.

But, what exactly is video production? In simple terms, it's creating video content in the digital realm, much like traditional filmmaking, but with zeros and ones instead of celluloid. 

Each stage of this process, whether it's planning, shooting, or polishing the footage, each step is as crucial as the one before for producing the final product's success.

Using Pre-production as the Foundation of Success

In the world of videography, the first stage called pre-production is where all the homework gets done. This stage is all about strategic planning. This includes writing the script, storyboarding scenes, casting the right faces, scheduling shoots, scouting for the perfect locations, and pulling together all the necessary resources.

Think of it as preparing for a trip. Without a well planned itinerary, it is very likely you'll find yourself wandering aimlessly, or lost. Similarly, a solid pre-production phase ensures the following production stage can happen smoothly, effectively, and without hiccups.

Why Production is the Heart of Video Creation

So, what is production in video production? This is where the magic happens. It's the stage where all the preparation and planning come to life - lights, camera, action! This phase includes everything from setting up the lighting and capturing the shots to directing the action and recording the sound.

Here at Blue Gorilla Video, we bring a unique and dynamic approach to the production process. We focus on creating a seamless workflow that maximises quality without stretching your budget. Our team ensures that every shot, every sound, and every moment captured aligns with your vision and communicates your message effectively.

Creating The Magic Within Post Production

Once the cameras stop rolling, the post-production phase kicks in. This is the point where the raw footage is transformed into a final product. It includes everything from editing the shots and adjusting the colours to mixing the sound and adding any special effects.

Post-production is like the editing stage of writing. It's here that we refine, polish, and perfect the video. Even the best-shot footage can be enhanced by skilled post-production, turning a good video into a spectacular one. This stage ensures that your video isn't just functional, but it also shines with professional quality and finesse.

The Interplay of Pre-production, Production, and Post-production

Video production isn't a linear process, but rather a beautiful dance between pre-production, production, and post-production. Each stage is interwoven with the others, contributing to a cohesive and high-quality final product.

Take one of our recent projects at Blue Gorilla Video as an example. Our comprehensive pre-production planning allowed for a fluid and efficient production stage, delivering a large amount of high-quality raw footage. This then gave our post-production team plenty to work with, and they were able to craft crafted an engaging, visually stunning video that exceeded our client's expectations.

Why Production is Critical in Video Production

Production in video production is where your creative vision is born into reality. Its importance cannot be overstated. From technical logistics to maintaining the creative vision, production is a stage that holds immense responsibility. It’s also a stage where challenges like technical issues, poor planning, or budgetary constraints can come to play.

At Blue Gorilla Video, we believe in proactive problem-solving. Our experience and expertise allow us to anticipate potential hiccups and navigate them with ease, ensuring that your video's production process is as smooth and stress-free as possible.

Blue Gorilla Video: Your Partner in Video Production

Blue Gorilla Video isn't just about delivering a service, but about building partnerships. We pour our heart and soul into the production stage, and it shows in the results we deliver. But don't just take our word for it - our glowing testimonials and detailed case studies illustrate our dedication to excellence.

We are passionate about helping our clients bring their stories to life through high-quality, cost-effective video production. Our youthful and dynamic approach, combined with our commitment to your vision, sets us apart in the industry.


In the end, understanding 'production' in video production can be a game-changer. A well-planned, well-executed production stage breathes life into your vision, transforming ideas on a page into a tangible, engaging video.

So, if you have a story to tell, a message to share, or a vision to bring to life, the team at Blue Gorilla Video is here to help. Dive deeper into our world on our website or explore our creativity in our portfolio. Let's create something memorable, together!

August 8, 2023
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