Uniquely yours: A story that stands apart
An impressive 90% of consumers indicate that video assists them in making buying choices. Brand story videos function to inform the customer, effectively transitioning them from contemplation to completing a purchase.
📊 How can this help?
This type of video is explicitly crafted to swiftly educate your customers about your identity, offerings, and their significance.
It encapsulates the most crucial elements of your business into a stunning, shareable resource that can be utilised across numerous touchpoints for maximum reach.
Envision having an asset that flawlessly explains your product or service. Consider the time saved by directing people to this video, rather than repeatedly explaining it yourself.
Brand story videos aim to:
💬 Perfectly convey your product/service
🤝 Foster trust among potential clients
🔐 Demonstrate credibility, worth, and values
⏰ Conserve time by pre-qualifying customers
📈 Boost sales and on-site conversion rates
👩🏻 Who's the target audience?
A significant advantage of a brand story video is its efficacy with diverse audiences.
Although it may seem logical to present it solely to new clients, there are immense benefits in featuring this video at every key customer interaction point. We suggest sharing this video with:
These audiences find the video highly effective:
- General public (for increasing traction and awareness)
- Potential clients (who are still considering)
- New paid customers (seeking additional information)
- Existing customers (interested in sharing your story)
- Internally (during recruitment, onboarding, and training)
Hence, we guide you in deploying your video asset across as many touchpoints as possible. This isn't a video to post on Facebook once and then disregard. Instead, it serves both short-term and long-term purposes when implemented correctly.
📈 How can I properly utilise this video?
Incorporate a brand story video in:
- Your website's homepage
- Your 'About Us' section
- Your email signature
- Your social media channels
- Your email autoresponders
- Your email marketing campaigns
- Your Facebook advertisements
- Your retargeting marketing efforts