Build trust and credibility with potential clients.
Reviews can make or break your company. As of 2022, a staggering 82% of consumers look for online reviews before purchasing from local businesses. Reviews are vital to any business, and video is a far more effective tool than text alone.
📊 How can this help?
When potential clients are hesitant about choosing your dental services, video testimonials can be the key to tipping the scales in your favor over your competition. It's important to understand that, in the early stages of the buyer's journey, they might not be ready to trust your words alone. Instead, they want to hear from others who share similar experiences.
Consider this: if you were searching for a dentist in London, which statement would you find more persuasive?
1) "We're the best dental practice in London!"
2) "Dr. Smith transformed my life. After years of feeling self-conscious about my smile, I finally have the confidence to show it off. I cannot recommend their dental practice highly enough."
By crafting compelling customer testimonials, you'll find it easier to attract, persuade, and convert your target audience in the future. Additionally, you'll draw in potential clients who may not have been aware that your solution even existed. Video testimonials enable you to:
- Persuade undecided prospects to choose your dental practice
- Encourage new patients to engage with your services
- Refine and identify your ideal target market
- Attract a higher number of suitable clients/patients
- Create shareable content with the potential to go viral
👩🏻 Who's the target audience?
Ideally, you want to showcase this video to any prospect who is considering doing business with you. If you have multiple customer personas, we can create various testimonials that address distinct pain points.
For instance, if you're a software company, you might want to target small business owners and corporate executives differently, as their motivations vary.
For small business owners, you can share a story of how the software streamlines operations and enhances productivity.
For corporate executives, you might emphasize advanced features, robust security, or seamless integration with existing systems.
Together, we can pinpoint your target market, identify their challenges, and develop effective strategies to reach them.
📈 How can I properly utilise this video?
There are a number of places this type of video can work effectively, including:
- Embed it on your website, email and social media
- Implement it on your Google My Business page
- Use it in the sales-cycle to close more sales
- Use it in Facebook, LinkedIn or Instagram ads
- Generate shareable content for your social media