Drastically improve your campaign performance.
With less than a second to grab your audience's attention online, is your ad creative up to the challenge? Our video ads are crafted to make users stop scrolling and rapidly learn about your product or service, ensuring your message gets across effectively.
📊 How can this help?
Paid social media advertising stands as an incredibly potent, efficient, and quantifiable marketing channel for any business. The key to crafting successful campaigns lies in the creative aspect. Essential questions to consider include:
• Will my ads make users pause their scrolling?
• Is my ad captivating enough to grab attention?
• Does my ad effectively convey my offerings?
Text, images, and graphic ads can be limited in their impact, as they often require more time and effort for users to comprehend. In contrast, video ads excel in capturing and retaining audience attention, swiftly educating them about your offerings and encouraging them to take action. On platforms like Facebook and Instagram, video ads outperform other formats, giving your campaigns a significant advantage while saving time and money.
Video enables your business to differentiate itself from competitors, both locally and online. While rivals may match your pricing, they cannot duplicate the unique aspects of your business—your team, office, or story. Many local businesses still lag in social advertising, and even fewer have adopted video marketing. Video is a powerful tool to set you apart from less tech-savvy competitors.
Year after year, the demand for video content surges. As fast mobile internet and increasing data limits become ubiquitous, video emerges as the most sought-after and effective medium for business communication online.
- Viewers remember 95% of a message when presented in a video format, compared to only 10% in text form.
- According to a HubSpot study, 54% of people desire more video content from brands or businesses they support.
- Individuals are 85% more likely to make a purchase after watching a product video.
- People generally read just 20% - 28% of the text on a website. Consumers are four times more inclined to watch a video about a product than read about it.
- Video content surpasses text and static images by an impressive 1200%, generating 135% more organic traffic.
- Videos rank as the preferred content type for consumers to see from brands on social media platforms.
👩🏻 Who's the target audience?
With social ads, it's not only feasible to target highly specific demographics (e.g., women aged 35-40 without children who watch Downton Abbey and shop at Boots), but you can also segment your ad creative to match those demographics.
We can create video ads that directly address your diverse target audiences.
In other words, you can display various video ads to different people at different times, thereby increasing your overall effectiveness and reducing advertising costs.
Let's look at a practical example:
Imagine you run an eco-friendly cleaning service in London. You understand that your clients have different cleaning needs and priorities, which means they need to be marketed to differently.
Not everyone is concerned about allergens, and not everyone focuses on environmentally-friendly products. Here are a few potential campaigns you could create using segmentation and relevant ad creative:
- Video ad featuring the use of hypoallergenic cleaning products (targeting individuals interested in 'allergy-friendly cleaning services')
- Video ad showcasing eco-friendly cleaning solutions (targeting people passionate about 'sustainability and green living')
- Video ad of a thorough deep-cleaning session (aimed at homeowners preparing for a special event or seasonal cleaning)
- Video ad highlighting pet-friendly cleaning methods (targeting pet owners who want safe and effective cleaning solutions for their furry friends)
- Video ad emphasising the time-saving benefits of your services (aimed at busy professionals who value convenience and efficiency in their home cleaning)
By customising your video ads for your various core demographics, you can consistently attract more customers in an efficient and scalable manner.
📈 How can I properly utilise this video?
There are two essential components to launching successful video ads for your business:
- Effective campaign setup, execution, and analytics
- The actual video ads that captivate your customers
A high-converting video alone won't benefit your business if the campaigns aren't set up correctly. Regardless of the platform—Facebook, Instagram, Snapchat, or YouTube—every paid social ad strategy requires proper campaign setup, execution, analysis, and optimization to achieve success. At Blue Gorilla Video, our expertise lies in the second component, crafting the high-impact visuals that engage your potential customers.
While we collaborate closely with your marketing team to develop a robust strategy, it is your marketing team (or ad agency) that takes responsibility for incorporating the assets into your actual campaigns. We've discovered that this approach works best for video ads, as it enables us to concentrate our efforts on refining the videos themselves while granting your marketing team or agency greater control over campaign execution (budgets, ad spend, analytics, etc.).
Therefore, when it comes to video ads, we primarily partner with brands that already have either an in-house marketing team or an advertising agency at their disposal.